THE SPANIARD

Branding


Located in Manhattan's idyllic West Village, The Spaniard is a classic New York Tavern, reminiscent of the Age of Discovery, an era of exploration and overseas expeditions in which the Spanish Empire played a pioneering role. Coinciding with the Spanish Golden Age, when art and literature flourished, this was a time rife with creativity and the spirit of adventure. Inspired by visual cues of this era, Farewell referenced literary characters such as Don Quixote and Ray Smith from Dharma Burns by Kerouac to realize the vision for The Spaniard.


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